| Summary: | 碩士 === 國立臺北藝術大學 === 文創產業國際藝術碩士學位學程(IMCCI) === 107 === Laws and practices concerning copyright and royalty payment have seldom been updated to follow the trend of technological vanguard in the music industry. These days, with the advent of blockchain technology, many innovators are proposing solutions for the issues that plague rights attribution, with the purpose of delivering fair, timely and verifiable payments to rights holders. For this study, four startups were interviewed, all working with blockchain technology but concentrating on different points of the complicated process of royalty collection and payment. With varying approaches, they all have one goal in mind: bringing transparency to the industry.
The most important obstacles for the adoption of these new solutions are not technical, but are directly tied to an industry dominated by incumbent institutions that shun transparency and efficiency when they threaten their business. Most of the past innovations in the music industry have come after fierce demand from its consumers, forcing incumbent players to relent. Demand for an overhaul of the systems dealing with copyright and royalty payment comes from professionals inside the industry (i.e. artists) and, as such, carries little weight. Getting the audience on the side of artists and rights holders is essential to bring about actual change.
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