Using Kano Two-Dimensional Quality Model to Explore Consumer Product Attribute Preferences for Probiotic Health Foods
碩士 === 德明財經科技大學 === 行銷管理系 === 107 === In recent years, due to the westernization of diet and the pressure of life, colorectal cancer has become the fastest-rising cancer. Under the concept of preventive health care, people often eat yogurt and various types of capsules, ingots, oral powder probiotic...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/d8kk4u |