Using Kano Two-Dimensional Quality Model to Explore Consumer Product Attribute Preferences for Probiotic Health Foods

碩士 === 德明財經科技大學 === 行銷管理系 === 107 === In recent years, due to the westernization of diet and the pressure of life, colorectal cancer has become the fastest-rising cancer. Under the concept of preventive health care, people often eat yogurt and various types of capsules, ingots, oral powder probiotic...

Full description

Bibliographic Details
Main Authors: HSIUNG, YI-CHIAO, 熊翊喬
Other Authors: LI, SIOU-LING
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/d8kk4u