Study on green tourism of three tourist attractions in Taiwan-Entropy weight method and Grey Relational analysis method

碩士 === 德明財經科技大學 === 行銷管理系 === 107 === Recently, the changes in the environment have made people more and more attention to environmental protection. Therefore, the tourism pattern has gradually become the tourism type of green tourism, paying attention to environmental protection, maintaining ecolo...

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Main Authors: LIN,HONG-YU, 林弘郁
Other Authors: THUI-HSU, TSAI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/e9h42f
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spelling ndltd-TW-107TMU008230122019-09-27T03:41:15Z http://ndltd.ncl.edu.tw/handle/e9h42f Study on green tourism of three tourist attractions in Taiwan-Entropy weight method and Grey Relational analysis method 台灣三個旅遊景點綠色旅遊之研究-以熵值權重法、灰關聯分析法 LIN,HONG-YU 林弘郁 碩士 德明財經科技大學 行銷管理系 107 Recently, the changes in the environment have made people more and more attention to environmental protection. Therefore, the tourism pattern has gradually become the tourism type of green tourism, paying attention to environmental protection, maintaining ecological protection, and sustainable development of the environment. The main purpose of this study is to explore the demand for green tourism experience marketing. This article collects Yilan Dongshan River Water Park, Wufengqi Waterfall and Longtan Lake in a convenient sampling. Grey relational analysis and entropy weighting method are used as research methods. 57 expert questionnaires were distributed and statistical analysis was carried out by SPSS. The results showed that Wufengqi Waterfall, the tourist attraction of Yilan, had the highest gray correlation among the seven criteria of green tourism, indicating that the local food is the most suitable for green tourism and popular, followed by For Dongshan River Water Park, the local traffic is more convenient for green transportation and more convenient. Finally, Longtan Lake, Yilan tourist attractions can be used as a reference to strengthen environmental protection and planning. Keywords: tourism type, entropy weight method, green tourism, Grey Relational analysis, equity relationship THUI-HSU, TSAI 蔡翠旭 2019 學位論文 ; thesis 45 zh-TW
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language zh-TW
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sources NDLTD
description 碩士 === 德明財經科技大學 === 行銷管理系 === 107 === Recently, the changes in the environment have made people more and more attention to environmental protection. Therefore, the tourism pattern has gradually become the tourism type of green tourism, paying attention to environmental protection, maintaining ecological protection, and sustainable development of the environment. The main purpose of this study is to explore the demand for green tourism experience marketing. This article collects Yilan Dongshan River Water Park, Wufengqi Waterfall and Longtan Lake in a convenient sampling. Grey relational analysis and entropy weighting method are used as research methods. 57 expert questionnaires were distributed and statistical analysis was carried out by SPSS. The results showed that Wufengqi Waterfall, the tourist attraction of Yilan, had the highest gray correlation among the seven criteria of green tourism, indicating that the local food is the most suitable for green tourism and popular, followed by For Dongshan River Water Park, the local traffic is more convenient for green transportation and more convenient. Finally, Longtan Lake, Yilan tourist attractions can be used as a reference to strengthen environmental protection and planning. Keywords: tourism type, entropy weight method, green tourism, Grey Relational analysis, equity relationship
author2 THUI-HSU, TSAI
author_facet THUI-HSU, TSAI
LIN,HONG-YU
林弘郁
author LIN,HONG-YU
林弘郁
spellingShingle LIN,HONG-YU
林弘郁
Study on green tourism of three tourist attractions in Taiwan-Entropy weight method and Grey Relational analysis method
author_sort LIN,HONG-YU
title Study on green tourism of three tourist attractions in Taiwan-Entropy weight method and Grey Relational analysis method
title_short Study on green tourism of three tourist attractions in Taiwan-Entropy weight method and Grey Relational analysis method
title_full Study on green tourism of three tourist attractions in Taiwan-Entropy weight method and Grey Relational analysis method
title_fullStr Study on green tourism of three tourist attractions in Taiwan-Entropy weight method and Grey Relational analysis method
title_full_unstemmed Study on green tourism of three tourist attractions in Taiwan-Entropy weight method and Grey Relational analysis method
title_sort study on green tourism of three tourist attractions in taiwan-entropy weight method and grey relational analysis method
publishDate 2019
url http://ndltd.ncl.edu.tw/handle/e9h42f
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