| Summary: | 碩士 === 德明財經科技大學 === 行銷管理系 === 107 === Recently, the changes in the environment have made people more and more attention to environmental protection. Therefore, the tourism pattern has gradually become the tourism type of green tourism, paying attention to environmental protection, maintaining ecological protection, and sustainable development of the environment.
The main purpose of this study is to explore the demand for green tourism experience marketing. This article collects Yilan Dongshan River Water Park, Wufengqi Waterfall and Longtan Lake in a convenient sampling. Grey relational analysis and entropy weighting method are used as research methods. 57 expert questionnaires were distributed and statistical analysis was carried out by SPSS. The results showed that Wufengqi Waterfall, the tourist attraction of Yilan, had the highest gray correlation among the seven criteria of green tourism, indicating that the local food is the most suitable for green tourism and popular, followed by For Dongshan River Water Park, the local traffic is more convenient for green transportation and more convenient. Finally, Longtan Lake, Yilan tourist attractions can be used as a reference to strengthen environmental protection and planning.
Keywords: tourism type, entropy weight method, green tourism, Grey Relational analysis, equity relationship
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