A comparison of the baseball market and policy between Taiwan and China

• Main Authors: An-Jer Hsieh, 謝安哲
• Other Authors: Chi-Keung Li
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/3f2jmf

碩士 === 淡江大學 === 中國大陸研究所碩士班 === 107 === Professional baseball is the top four popular sports events in the world, and it is prosperous in the Americas and some Asian countries. In addition to bringing huge commercial benefits, it is also to show the strength of that sports strength on international competitions. China and Taiwan on the development and promotion of professional baseball are different between the start timing and popularity, make both have different objectives in baseball. In the development of sports, the government’s proper cooperation and assistance has big influence, the positively also affect growth and results. In the baseball policy proposed and operated between China and Taiwan, thinking about how to plan and implement the promotion of the baseball marketing, and analyze the problems and challenges, How to make a planned adjustment with the two baseball associations under the government sports policy, to bring the prosperity of professional baseball. The economic benefits about professional sports are importance in baseball developing countries and developing countries. Because they have many characteristics about economy, the business model will be commercialize. China doesn’t have a completed professional baseball system, so many things are still incomplete. The phenomenon of each team''s development and promotion are the way in Taiwan. How to attract fans are the subject of themselves. However, young players are eager to challenge the higher level, and they choose to other great baseball level counties, because the fast development of Chinese baseball, many outstanding Taiwanese talents also choose to teach baseball in China. SO how to deal with the loss of players and coaches to be the problem in Taiwan. This paper’s objective is the baseball policy and marketing about China and Taiwan, also to analysis the problem in development of professional baseball, and give the suggests.