台灣與大陸禮贈品業銷售模式探討

• Main Author: 陳錦標
• Other Authors: CHIU, CHUI-YU
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/pgmxb2

碩士 === 國立臺北科技大學 === 管理學院資訊與財金管理EMBA專班 === 107 === Due to the increasing development of Internet technology today, many customers choose to use the Internet for consumption. Therefore, traditional retailers have undergone transformation, reviewing the current situation and marketing model of the cross-strait gift industry and the development of the cross-strait gift industry through literature discussion. In addition to the more common B2B and B2C marketing models, nowadays, there is an emerging model of O2O, which allows customers to consume online and to store offline storefronts, such as hairdressing and gymnasiums. In order to respond to changes in various needs in the market, this research will integrate and analyze the results through expert interviews as a reference for exploring new markets or new pathways, and apply the new ideas and results to solve problems. Finally, the most important is to be as a long-term development considerations.