A study on key factors of customer purchasing decision of computer peripheral docking station

• Main Authors: TSENG, PENG-HUI, 曾鵬輝
• Other Authors: TSAI, JUNG-FA
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/476h22

碩士 === 國立臺北科技大學 === 管理學院經營管理EMBA專班 === 107 === Since Intel launched the Ultra Book in 2011, Laptops are moving toward a light and thin concept. Coincidentally, the USB-IF Association promotes the Type-C interface. Type-C connector interface include data, video and power management functions. The demand for the terminal station market is strong. The sales growth of the product has attracted more competitors to enter the market. System brand customers will make more rigorously evaluation when selecting suppliers. Understand what customers think of quality suppliers and how suppliers can avoid falling into a single price competition. Improving competitiveness and becoming the best partner for customers is an important topic. This research collects relevant literature on the procurement behavior of suppliers around computers and analysis of factors related to the characteristics of the docking station. In accordance with the modified Delphi method, the process screens out four sets of assessment facets related to the purchase decision of the docking station, namely, quality, cost, technical and operational management, and the eighteen factors under the four criteria. Then use the analytic hierarchy process (AHP) tool to invite industry professionals to investigate and organize the results. Key factors in establishing a customer's purchasing decision for a computer docking station. The results show that the reliability of the product within the quality is the most important key factor in the customer's purchasing decision-making computer expansion base. Expect to help computer docking manufacturers use this research to understand the importance of various key factors. Make the company the best partner for your customers and develop the best strategy for your company.