| Summary: | 碩士 === 國立臺北科技大學 === 管理學院外國學生專班(IMBA) === 107 === This thesis is a study of consumer’s perception of companies who engage in Corporate Social Responsibility (CSR) and its relation with profit. The literature comprehends an analysis of the main streams of CSR following some its main expositors such as Gonzalez-Perez, A.B. Caroll, Milton Friedman, Bredgaard and John A. Quelches’ “How Corporate Responsibility Can Survive the Recession?”. The data sample was collected from samples across the globe and from different stratus of society. Also, during the data collection process an optional personality test was carried which yielded a 33% of responses. The study and data analysis were carried through the use of the analytical hierarchical process and Super Decisions. The study reveals that corporate social responsibility is of prime importance in consumers’ behavior. Furthermore, the temporal condition of corporate social responsibility is transformed to a more permanent one due to the increase in awareness of corporate social responsibility and demand of socially responsible products, specifically environmentally friendly ones. Additionally, consumers are willing to pay a premium to obtain these products or services.
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