| Summary: | 碩士 === 國立臺北科技大學 === 管理學院資訊與財金管理EMBA專班 === 107 === In the past decades, Taiwans member economic development has led to the formation of a cooperative system of related peripheral industries. However, under the impact of internal and external environmental impacts, corporate operations have become more difficult; how to improve the competitiveness of the industry? The business strategy of the company must introduce new innovative business models and core competitiveness, propose the development strategy of the industry blue ocean market strategy, and create business models or differentiated strategic practices that are different from other competitors.
Although the case company has many years of rich experience in management, it was originally in the Red Sea market, but the old-age society came ahead of time; in the global member economy development trend, the company is fiercely competitive, and L’s Company adopts the membership system to conduct a new marketing business model strategy. The company, the mutual-assisted member economy is a business model that connects consumers. Financial technology helps members to finance assets and activate cash recycling. Now the silver-haired business is receiving social attention. The development of member economy combined with health food and smart medical household products will become The future of a big health star business.
L’s Company should use the innovative business model and core competitive technology to promote the multi-angle extension of the industry, highlighting the multiplication of the value chain, proposing creative life industry, multiplying industrial benefits, generating value through circulation, sharing and creating wealth; knowing that case companies are trying to increase membership in member management. The number of people, the efforts in the industry, the cause to be bigger, stronger, longer; the members are confident, shaping the culture of hope, building the value of love, perfecting quality products, smiling and moving forward, the management team used the blue ocean strategy for many years. To break through the general business model and to demonstrate the determination of the companys sustainable operation with a new business model.
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