Using AR /VR Combined with Physical Location in Store Virtual Operation to Help Store Site Selection

• Main Authors: CHEN, YI-TING, 陳怡廷
• Other Authors: CHEN, YU-WEI
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/7mzj4a

碩士 === 國立臺北科技大學 === 資訊與財金管理系 === 107 === When the store chooses an address, only the same information as other stores can be obtained to assess whether to set up a store here. But when they use AR Augmented Reality and VR Virtual Reality to simulate the services they want to provide to their customers, and by combining the environmental and geographic factors of the physical location, get feedback from people, the information they can get will be more appropriate to their situation, help them choose the right location to set up store. This research will help the store to select addresses more accurately through AR/VR technology at a low cost, response to the development of AR/VR and 5G technology, it seems more feasible. This research use Android system to develop an easy and intuitive application, allowing users to experience virtual stores in conjunction with external environmental factors in the physical location, The user experience data is collected by questionnaire, and the results of the questionnaire analysis show how AR and VR can help the store to select the site.