Elementary School Parents' Behavior Analysis of Choosing Tutoring Class with Brand－A Discussion on the Theory of Planned Behavior

• Main Authors: LIN,LI-MEI, 林麗美
• Other Authors: Kai-Ying Chen
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/856z8e

碩士 === 國立臺北科技大學 === 管理學院工業工程與管理EMBA專班 === 107 === This study will use the theory of planned behavior as the analytical framework, and use the results of the survey to explore the behavioral patterns of parents' choice of after school classes and explain why parents decides to join branded after school classes. According to the research purpose and the basic assumptions of the theory, together with the results of the relevant literature, in-depth study and discussion: (1) Understand parents’ attitude in deciding which Tutoring class with brand to attend. (2) Understand parents’ subjective norms in deciding which Tutoring class with brand to attend. (3) Understand parents' awareness of the behavior control of the choice of Tutoring class with brand. Lastly, recommendation for authorities for education and after school classes providers and subsequent researches.