The Impacts of Constellation on Consumer Car Buying Behavior

• Main Authors: Liu, Chiao-Lin, 劉巧臨
• Other Authors: Wu, Li Wei
• Format: Others
• Language: zh-TW
• Published: 2018
• Online Access: http://ndltd.ncl.edu.tw/handle/859ae4

碩士 === 東海大學 === 高階經營管理碩士在職專班 === 107 === This study uses the behavioral economics theory of the 2017 Nobel Prize in Economics to apply economics to economics. It is not always rational to show economic and financial decision-makers. It will be influenced by various psychological effects on decision-making. Is it possible to use the constellation as an influence on whether the consumption habits are more important than the factors that are considered in the purchase of cars? Therefore, the influence of the correlation between constellation and consumption habits, the correlation between constellation and purchase behavior, and whether consumption habits affect consumers' attention to car purchase behavior, and whether different constellations interfere with consumer spending habits to purchase car behavior Pay attention to the impact of factors.