To Investigate the Impact of Elderly Involvement on Psychological Ownership, Self-disclosure, and Discontinuance Intention of Social Media

• Main Authors: ZHENG, XUAN-RU, 鄭瑄儒
• Other Authors: LIN, SHENG-CHENG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/r8993z

碩士 === 東海大學 === 資訊管理學系 === 107 === In recent years, due to the rapid development of the Internet, the number of people using social media is increasing, many young people like to share their life on social media. However, when elders start using social media and try to participate in the daily life of children, but it will trigger a rebound in young people and replace the social media used. Therefore, this study explores parent-child relationships on social media with self-disclosure and psychological ownership, and propose the following research purposes: (1) Exploring the impact of elder involvement on social media users. (2) Exploring the impact of psychological ownership and self-disclosure on social media users.; And hope to explain the phenomenon of users giving up and replacing the social media used after the elder invasion. This study used Facebook and Instagram users to collect 524 samples through online questionnaires and used SmartPLS for analysis. The study found that elders invading social media have a positive relationship with psychological ownership, self-disclosure, and dissatisfaction, and psychological ownership and self-disclosure in this case have a negative impact on dissatisfaction. Finally, the higher the user's dissatisfaction with the social media, the higher the intention to interrupt it.