When is word-of-mouth effective? Investigating the moderating effects of source, media and content
碩士 === 東海大學 === 企業管理學系碩士班 === 107 === This study focuses on the valence of word-of-mouth, investigating the moderating effects of source, content, and media on the organizational attractiveness. Based on the research of Van Hoye (2012), Van Hoye (2014), and Ying-Yu Chen (2014), this study uses betwe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7z3p8p |