A Study on the Growth Dynamics of Local Tour Platforms

• Main Authors: JHAN, MEI-RONG, 詹美蓉
• Other Authors: TSENG, YA-TSAI
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/389357

碩士 === 東海大學 === 企業管理學系碩士班 === 107 === The mission of the local tour platform is to integrate resources related to the places that consumers want to reach. It can leave out the middleman to sign the contract directly with the service provider, and provide a localized travel line, so that passengers can combine the travel programs by themselves. Currently, the problems of local tour platform include small market size, high product homogeneity, and small supplier size. The business model and dynamic development of the tourism platform will be different because of different background conditions and different practices of managers. Therefore, this study research on the local tour platform and the existing tourism platform. The qualitative research method of system dynamics is used to establish the growth dynamics of the tourism platform, and observe the difference between the two platforms due to the different background conditions. The research results show that the local tour platform and the existing tourism platform are based on the network externality as the most important growth factor. However, it is prone to the phenomenon that the local tour platform can’t exceed the existing tourism platform. In the case of local tour platform, their funds are less abundant and there are more growth restrictions. Existing tourism platform has the resources of their own industry, and can be strong. If the platform can develop strategies to overcome its growth constraints, it can continue to grow stronger.