| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 107 === The birth of softball was entirely due to the needs of all-weather sports. Due to the bad weather and the influence of the crowded city, baseball moved to the interior and formed softball. In addition to focusing on teamwork, softball sports its individual skills and determines the team's competitiveness. It is a difficult and complicated sport. The reasons for the sports competition to attract manufacturers and sports games are as follows: First, sports can attract the public's interest; Second, sports can successfully transfer goods; Third, sports can provide double reporting, improve the visibility of enterprises or products, and thus increase product sales. The existence of corporate sponsored women's softball leagues is considered to be both important and common, and the increase in market demand is the biggest factor driving growth. Through the use of hierarchical analysis, this research hopes to explore the criteria for selection of corporate sponsored women's softball leagues and rank them according to important order. When the company believes that the sponsored enterprise women's softball league project indicators, the most important aspect is the sponsorship effect level, especially the sponsorship effect level is the most critical indicator of product purchase intention.
|
|---|
