| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 107 === Abstract
The Study of Competitive Advantages of Beauty Training Center
Student：Shueh, Li-Cuuan Advisor：Wang, Kuei-Yuan Ph. D
The purpose of this study is to explore the competitive advantages of the beauty training centers. Under the framework of industry analysis and competition strategy analysis, the beauty training center industry is taken as the sample to analyze the environment of the beauty training center industry and the current operation situation of the sample through the case-based empirical research. This study further combined the analysis of key success factor and the unique competitive ability of the sample to help the owner to construct its unique competitive advantages in the beauty training center industry. Based on the research results, commends and explanations are provided to provide reference for the relevant units and follow-up researchers.
This study also introduces the way to obtain the beauty licenses in Taiwan. Owing to the body and medical beauty industry is a market economy with a large scale in the world. Its business model has gradually transformed from a single store to a franchise system. Its service and product content have become more and more diversified and rich. The demand for professional beauty related practitioners is very large. How to cultivate these professional beauty talents in response to market demand is also an important topic to this industry, and is also one of the unique competitiveness of this industry. Lu-Vaii Group pays more attention to this field to become the company's core competitive advantage.
Therefore, the beauty training center can take advantage of the competitiveness and advantages of the enterprise group itself, and can further enhance the industry's professional and technical ability. Then, this industry would have a more perfect environment.
Keywords: Beauty Training Center, Competitive Advantage and Competitive Strategy, Resource-Based theory, Key Success Factors (KSF), SWOT Analysis
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