| Summary: | 碩士 === 亞洲大學 === 休閒與遊憩管理學系碩士在職專班 === 107 === This study mainly discusses the differences in the degree of restaurant involvement and the evaluation of consumer decision-making, and discusses whether there are significant differences between the catering educators and non-catering educators in terms of the degrees of involvement and consumer decision-making. This study uses the EKB decision-making model as the research framework, and uses Purchase involvement scale as a tool to measure the degree of consumer involvement. Questionnaire survey is used to target high school catering educators and non-catering workers as restaurant consumers. In the survey, a total of 276 questionnaires were distributed, while 265 questionnaires were collected. After the inspection, the invalid questionnaires were eliminated. A total of 260 valid questionnaires were collected, with a recovery rate of 98.1% . The data obtained were analyzed by SPSS statistical software system. The analysis methods include narrative analysis, reliability and degree analysis, t-test and single-factor change analysis, and regression analysis. The result shows as followings:
1.There is a significant difference in the degree of involvement between catering educators and non-catering educators.
2.Catering educators and non-catering educators have significant differences in decision-making factors.
3.The degree of involvement will positively influence the assessment of decision-making.
Keywords: Degree of involvement, decision evaluation.
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