Applying a Balanced Scorecard to Analyze Operational Performance - Take Hedi Co.,Ltd. As an Example

• Main Authors: LIANG, YU-CHUNG, 梁有仲
• Other Authors: OU, JENHO-PETER
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/9355z6

碩士 === 亞洲大學 === EMBA高階經理碩士在職學位學程 === 107 === The rise of the leasing industry was partly due to consumer credit lending. The bank did not want to intervene in this business. One of the reasons was the related laws and regulations on interest restrictions. Therefore, the bank’s willingness to reduce it was mostly funded by the bank or by the leasing company. Undertake, while the products and services of the leasing industry have entered a diversified development, approaching the type of financing company. The leasing industry is targeting SMEs, with equipment leasing and installment payment as the main items, providing another kind of financing besides banks. The capital pipeline has its necessity. This study takes the financial leasing industry in the financial system as the research object, through case study method, to understand the importance of case companies in financial face-to-face funds and equipment; in the customer facet new and old customers service and attitude towards case companies Importance; the brand image and marketing strategy of the case company in the internal process is the most important; the importance of the education and training of employees and the satisfaction and efficiency of employees in learning and growth, in the face of competition among Taiwans internal peers, As well as the differences in the operating environment of external multinational operations, how to continue to maintain competitiveness, successfully lead the business team, through interviews and analysis with case companies, provide advice and suggestions on the business strategy of the leasing industry.