| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === In recent years, the demand for sports by Chinese people has been increasing. The government departments have made great efforts to promote sports. The private sector has also invested a lot of money to build sports clubs, which has made sports clubs a place for leisure and health. The sports and fitness industry is a highly service industry. The key success factor is “satisfaction”. Customer satisfaction is used to increase consumption, so as to increase financial income. The financial stability industry can be operated in the long run. The comprehensive fighting gym can be promoted continuously, not vicious. Closing, causing social problems or major events, caused a bad perception of the industry. This study explores the current service quality, satisfaction and post-consumer behavior of the MMA gymnastics. It is expected to help the MMA gyms have a clear direction in their operations, and they can improve their teaching and peripheral services and learn about their service quality. Effectively master the satisfaction of the trainees, produce satisfactory post-consumer behaviors, maintain stable profitability and long-term management, and continue to promote the comprehensive fighting gym industry. Further through KANO analysis to understand consumers' classification of various service quality factors, among the 33 service quality factors, there are 1 charm quality, 7 one-dimensional quality, of course 2 quality, 12 quality without difference quality. There are 0 items for reverse quality or invalid quality.
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