| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === In recent years, Taiwan’s industrial structure has been transformed into a service-oriented market. With the「 implementation of the two days off of a week, people’s consumption patterns have become more diversified, which has contributed to the development of hotel industry. Therefore, how to improve customer loyalty with experiential marketing, brand image」and customer satisfaction, is an important issue for all current tourist shops.
This study used a Kaohsiung’s Hotel as the research object. The analysis included sub-distribution, percentage analysis, reliability and validity analysis, linear regression, analysis of sample data and hypothesis testing. It was found that the degree of facet correlation was highly positively correlated, showing that customer loyalty can be improved through the interactive use of experience marketing, brand image and customer satisfaction.
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