| Summary: | 碩士 === 亞洲大學 === 經營管理學系碩士在職專班 === 107 === This paper focuses on the business strategy of small and medium-sized machinery manufacturing industry in Taiwan. The study was conducted by the researcher Lihgang Machinery Co., Ltd., which has been operating for 30 years. The case study was conducted using a single case. The researcher is the entrepreneur himself, Use descriptive case study.
The initial investment of machinery manufacturing for entrepreneurs is huge, because most of the modern machinery development toward the high cost CNC equipment, so the venture capital collecting is a key factor. It is not easy to set up a mechanical processing plant with independent orders by individual proprietorship. The operation mode of Corporation should be more meet with modernization requirements, but generally how the early entrepreneurs gain trust from shareholders and employees in the beginning, Self-cultivation of the entrepreneur is the key to gaining trust. Therefore, this study focuses on the willingness of the entrepreneur and the business philosophy of giving back to the society. It is difficult to judge the comprehensiveness of business entrepreneur from some aspects.
The overall strategy of management first gained popularity. Marketing strategy market segmentation locks niche market, Human resource management strategy creates a work environment that is suitable for young generation. The actual practice is analyzed by several facets, including checks and balances, financial transparency, establishment of cash flow statements, personnel systems, risk control, corporate social responsibility, benefit sharing, and human resource development. Technology upgrades.
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