The Application of Chinese Style and Image in Wedding Dress Design

• Main Authors: CHEN, YI-HSUAN, 陳億瑄
• Other Authors: CHEN, HUI-HSIA
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/4r8574

碩士 === 亞洲大學 === 創意商品設計學系 === 107 === In recent years, the wedding industry has risen rapidly. The "Bridal Street" cultural industry can also be seen around every corner in Taiwan. Unlike the 19th century, the civilians in the Western world put on their wedding dresses, which is the imagination of the upper class, for modern people wedding dresses play an essential role in inheriting. During the internship in the bridal shop, the study found that in addition to domestic customers, foreign guests also came to take wedding photos. They wanted to integrate oriental elements into the modern Western wedding styles, so their memories in life can also reflect cultural heritage. The purpose of this study mainly divides into five points: 1) Screening and sorting out traditional Chinese image elements; 2) Using focus group method to analyze typical Chinese style and suitable for wedding dresses Design image elements. 3) Designed for the image elements after the screening, through three digits of media and designers who visually convey the relevant background, and applied to Chinese style wedding dress design. 4) The thirty-six Chinese style image elements will be designed and analyzed by the results of the image preference survey, and the six most popular preferences will be analyzed and applied to the wedding design. 5) Six Chinese style image elements selected and complete six sets of Chinese style wedding concept designs. Based on literature reviews, the analysis re-synthesizes the traditional Chinese image elements, which divide into 1)animals, 2)plants, 3)utensils, 4)patterns. Using expert questionnaires, through the eight experts in the field of fashion design, we can select the image elements that represent the Chinese style and are also suitable for the design of fashion wedding dresses. Then we will analyze and design the six elements with the highest score, and invite three designers to design. Thirty-six images and six image elements were selected through the image questionnaire survey, and apply them to the eastern-western fusion wedding dress design. This study uses six Chinese style elements such as phoenix, peacock, peony flower, embroidered ball, Ru-Yi, and cloud to carry out six wedding dress designs. In each design, the image features of the element used as the tailoring and designing points. Finally, using the color of Chinese style, the wedding dress is a combination of classical and modern, showing the unique culture of the East.