A study on the Happiness of " Beep economy " by the protection, Use Experience and Trust of Consumers.

• Main Authors: Wu,Yi-He, 吳沂澕
• Other Authors: WANG,TZONG-SONG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/245dus

碩士 === 大仁科技大學 === 文化創意產業研究所 === 107 === This study is theoretically based on the Technology Acceptance Model (TAM), which integrated variables to explore the association between perceived usefulness and perceived ease of use, and provided an evidence to support that it has a positive effect on users’ attitude in reality and that consumers may perceive the sense of wellbeing consequential to Beep Economy. Questionnaires in this study were distributed using the on-line forms of Survey Monkey. A total of 400 questionnaires were retrieved in the end. Invalid questionnaires were removed, which yielded a total of 322 valid questionnaires. The valid response rate was 80.5%. Factor analysis in this study was conducted using the statistical analysis software SPSS 22.0 for Windows. Results of this survey found that the samples primarily consisted of female who aged from 36 to 41 years old, held a bachelor’s or an associate’s degree, worked as military, public, or teaching personnel, and were with a monthly income ranging from 30000 to 40000(Included) New Taiwanese Dollars, and had experience in using Beep Economy less than 1 year, and the frequency of usage was “never used”. Furthermore, these participants who never used Beep economy did not find themselves disconnected from the society, and that they would consider to use the Beep Economy APP. Moreover, they did not feel happy because of using Beep Economy. These are the results of descriptive statistics for the basic information of samples. This study provided evidences that mobile payment, personal information protection, user experience, sense of trust had significant effects on perceived usefulness, and perceived ease of use. In addition, perceived ease of use had a significant effect on perceived usefulness, and perceived ease of use. Additionally, perceived usefulness had significant effects on users’ attitude in reality. Perceived ease of use had a significant effect on sense of wellbeing, and that users’ attitude in reality had a significant effect on sense of wellbeing. The aforementioned variables were evidenced to exert significantly positive effects, supporting that users who used Beep Economy to pay became happy and developed a sense of wellbeing.