| Summary: | 碩士 === 大仁科技大學 === 休閒運動管理系休閒事業管理碩士班 === 107 === The main purpose of this study is to explore whether there are differences in the attractiveness, sightseeing satisfaction and willingness of foreign tourists, with different background variables, to revisit the scenic spots in Kaohsiung City, and further analyze whether foreign tourists have a significant impact on the attractiveness, sightseeing satisfaction, and willingness to revisit in Kaohsiung City. The subjects of this study were foreign tourists at Kaohsiung sightseeing scenic spots. 150 pre-test questionnaires, 500 formal questionnaires were sent out at Xizi Bay, Qijin, Chengqing Lake, Lianchitan and other scenic spots in Kaohsiung from March 01 to April 15, 2016. A total of 500 questionnaires were sent out, 408 questionnaires returned, of which 81 invalid questionnaires were excluded and 327 valid questionnaires were accepted as effective, and the effective recovery rate was 80.15%. Methods as descriptive statistics, validity analysis, reliability analysis, independent sample t-test analysis, single factor variance analysis, and correlation analysis were used to analyze these questionnaires. Through the analysis, differences are found to be existed between the attractiveness, sightseeing satisfaction, and willingness to revisit and the demographic variables as sex, age, educational level and occupation . In addition to the different marital status, there is no difference in the tourist attraction and the willingness to revisit. The foreign tourists of different nationalities have no difference in sightseeing satisfaction and willingness to revisit, and the tourist attraction, sightseeing satisfaction and weight. I hope that through this study, we can find out the relevant suggestions, which can help the Kaohsiung scenic spot to understand the needs of foreign tourists in sightseeing, and provide facilities or services closer to the needs of tourists, so as to gain the trust and love of tourists and obtain greater business opportunities.
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