Investigation on Cognition and Consumption Attitude of Healthy Food in Pingtung.

• Main Authors: HSU,CHIEN-CHUN, 徐千純
• Other Authors: TZENG,DAU-YI
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/3w3sa2

碩士 === 大仁科技大學 === 食品科技系碩士班 === 107 === Due to the cognition differences such as personal background, product knowledge and experience, consumer will have different purchasing behaviors when choosing the dietary supplements. The object of the study are young adults of Pingtung area and their replies of questionnaires.This study has acquired 301 sets valid questionnaires. It is found 13% of the respondents have purchased dietary supplements with anti-fatigue improvement function.58.8% of the respondents purchase for the family. The average monthly consumption expense is less than TWD1,000 and there is 51.8%. The results of the analysis suggest that female respondents are more aware of the health functions of the product ingredients (p<0.021).Simultaneously,it is less likely to buy health foods when there are obvious symptoms to be improved in the body (p<0.008).The main reason for affecting nutrition cognition is education. If the national nutrition concept can establish a foundation during school ages years,there should be good growth for future physical care.If manufacturers want to increase market sales,it is also recommended to start from the nutritional awareness of consumers,giving a good nutritional concept so that consumers can easily generate consumption to create a win-win market.