| Summary: | 碩士 === 南臺科技大學 === 餐旅管理系 === 107 === The hotel industry in Taiwan has developed rapidly in recent years, but in order to provide high-quality services, it also brings high consumption of resources and energy. In order to protect the environment and achieve sustainable development, In Taiwan, the green hotel logo system was formulated in 2008, and it has been developing for nearly 10 years. In 2017, only 13 hotels were certified by the green hotel logo, accounting for about 1/10000 of the total number of hotels. Obviously, the development is very slow. To understand the key factors of the investment and development decision of green hotel has become the subject of promoting the development of green hotel.
From the perspective of investment and development, this study sorted out seven indicators of the investment and development of green hotels, which are "base index", "market supply and demand", "planning and design", "financial investment efficiency", "risk and impact management", "green hotel standard conditions" and "green hotel consumption intention". In the first stage and the second stage, Delphi method and analytic hierarchy process were respectively used to conduct questionnaire discussion on senior staff in design and development units and business management units, and the weight ranking of each index was calculated based on the results of questionnaire recovery.
The results show that the "financial investment efficiency" index is the most important consideration for the investment decision. The decision makers should strengthen the long-term economic and environmental benefits of green hotels in the construction, management, marketing and other aspects from the research results, and then influence the financial returns, as a reference for the investment decision of green hotels; Academic studies on green hotels focus on hotel management, the dilemma of green transformation, or green marketing.This research may provide the ponder in the investment Angle.
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