The Impact of Consumer Readiness, Co-Production and Relationship Quality on Value Co-Creation
碩士 === 南臺科技大學 === 行銷與流通管理系 === 107 === The hairdressing industry is one of the important service markets. The hairdressing studio face the destructive competitions. This study was based on service dominant logic to test the impact of consumer readiness, co-production and relationship quality on valu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6emwma |