| Summary: | 碩士 === 南臺科技大學 === 高階主管企管碩士班 === 107 === Since the liberalization of the oil market in Taiwan, the number of domestic
private gas stations has increased from 1,359 in 2004 to 2,847 at the end of 2018. This
shows that the competition in the fuel industry has been more and more in the past
decade. The more intense. In addition, with the increasing emphasis on environmental
issues around the world, and the government's continuous promotion of the green
energy economy, the replacement of the current green energy electric vehicle with the
fuel engine as the main axis has become the global joint efforts. Therefore, in order to
improve the competitiveness of the gas station and the diversified income, the
transformation from the traditional oil retailing industry to the green energy service
industry has become an imperative task.
In view of this, this study will help the private gas station capacity self-sufficiency
and expand the diversified layout of green energy revenue by introducing the concept
of solar power generation and combining the thinking of profit-sharing of the national
power plant. Green energy has a wide range of solar power, hydropower, wind power,
etc. Because Taiwan is located in a subtropical climate, the four seasons are hot and
the sunshine is abundant, which is very suitable for the development of solar energy.
Therefore, the green energy service industry discussed in this study will be
constructed. Based on solar power generation. The roof-type solar power generation
system is built by using the idle space on the roof of the gas station. The equipment
cost is subsidized by the CNPC subsidy or the open public. All the electricity and
electricity sales revenue can be distributed by the CNPC, the private station and the
subscription people. Under the premise that government units are willing to allocate
more solar energy investment budgets and loosen the current gas station setting
management regulations, the analysis of the business strategy of this research,
supplemented by the discussion of relevant literature, will help private gas stations
achieve the maximum profit and social responsibility for environmental protection
after transforming to green energy service companies.
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