Pre-purchase Information Search for High Involvement Products — The Role of Online and Offline Information Sources
碩士 === 南臺科技大學 === 商管專業學院 === 107 === ABSTRACT When consumers recognize a need, they seek information about the products or services that can describe their need and want. This process is the most important part of making a purchase decision. Research concerning offline information sources such as TV...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5p8k8u |