| Summary: | 碩士 === 南臺科技大學 === 財務金融系 === 107 === In the new generation, science stay progressed and the digital network is being popular, everyone has a mobile phone with telecom network, and comes with many business opportunities, moving toward gradually to the trend of digital, convenient and action. For the financial industry, from the development of bank 1.0 to bank 4.0, although the domestic financial sector has not been well developed yet, the bank will have to move forward to be digital in the future.
The purpose of this study is to explore the impact of digital finance and FinTech on customer satisfaction and customer lifetime value in order to understand con-sumer perceptions in digital finance and FinTech.
Firstly, the consumers of financial institutions are used as research objects. Both of the Google questionnaire and the software SPSS statistical window are used as the tool for statistical analysis. The samples are analyzed by single factor variabil-ity, t-test, correlation analysis, and regression analysis, hierarchical regression analysis, SEM analysis and other methods for made the analysis; moreover, the re-sults can be found below:
1. The different personal characteristics of consumers in this research bank have a significant impact on the cognitive aspects of digital finance, FinTech, customer satisfaction and customer lifetime value.
2. There is a significant correlation between the financial institutions consum-er-related correlations between digital finance, FinTech, customer satisfaction and customer lifetime value.
3. The influence of financial institutions, such as digital finance, FinTech, custom-er satisfaction and customer lifetime value with the significant positive impact.
4. Analysis by SEM to explore the impact of financial institutions consumers on digital finance, FinTech, customer satisfaction and customer lifetime value, most of them with the significant positive impact.
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