Research on the Operating Strategy of Non-profit Organizations

• Main Authors: Chun-Feng Kuo, 郭春鳳
• Other Authors: Shih-shen Chen
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ubp2v8

碩士 === 樹德科技大學 === 會展管理與貿易行銷碩士學位學程 === 107 === The development of non-profit organizations, in recent years can be said to be more and more attention, the purpose and nature of its establishment, different from the general for-profit organizations and government departments, but in the mission of public welfare, to provide services to certain objects or the general public. This study mainly uses literature to explore as a research method, through data collection, to understand the past, present and future marketing strategies of non-profit organizations, and to use the relevant modern marketing management theory to analyze their strategic letters and techniques, to make comments and suggestions. There are many ways of cooperation between non-profit organizations, from simple contractual agreements to complex cooperation, from traditional cooperation to today''s delicate relationship of competition and cooperation, and strategic alliances between organizations have become one of the key strategic projects in the operation. Strategic alliances do not necessarily bring benefits to the organization, but they can be a conduit for each other to acquire complementary resources or key technologies, or a partnership that can be created to take advantage of each other''s social status and reputation.