Discussion on the Relationship among the Perception Value, Participation Experience and Behavioral Intention of Community Residents of Folk Events: A Case Study of Xingang Residents'' Revolving around Dajia Mazu
碩士 === 樹德科技大學 === 會展管理與貿易行銷碩士學位學程 === 107 === In addition to assisting in the communication of interpersonal relationships and strengthening the integration of ethnic groups, the process of folk activities can also lead to the integration of the entire region into a special cultural event to attract...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q2j832 |