The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung

碩士 === 樹德科技大學 === 經營管理研究所 === 107 === Nowadays, customer satisfaction plays the important role in the success of the restaurant business. This thesis is aimed to analyze the satisfaction of customers in the S University restaurants, as well as the service offered by the restaurants in order to ident...

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Main Authors: LAM DIEN NGUYEN VIET, 阮越藍田
Other Authors: 李敬文
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/26mrk7
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spelling ndltd-TW-107STU054570222019-11-27T05:18:25Z http://ndltd.ncl.edu.tw/handle/26mrk7 The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung LAM DIEN NGUYEN VIET 阮越藍田 碩士 樹德科技大學 經營管理研究所 107 Nowadays, customer satisfaction plays the important role in the success of the restaurant business. This thesis is aimed to analyze the satisfaction of customers in the S University restaurants, as well as the service offered by the restaurants in order to identify which is the most significant factor that influences to the S University student’s perception of a campus restaurant and the relationships between restaurant quality attributes and customer return intention. It will be interesting to do research on this topic in the form of structured interview, quantitative survey and with the target of the case study: Campus restaurant in S University. 李敬文 2018 學位論文 ; thesis 77 en_US
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description 碩士 === 樹德科技大學 === 經營管理研究所 === 107 === Nowadays, customer satisfaction plays the important role in the success of the restaurant business. This thesis is aimed to analyze the satisfaction of customers in the S University restaurants, as well as the service offered by the restaurants in order to identify which is the most significant factor that influences to the S University student’s perception of a campus restaurant and the relationships between restaurant quality attributes and customer return intention. It will be interesting to do research on this topic in the form of structured interview, quantitative survey and with the target of the case study: Campus restaurant in S University.
author2 李敬文
author_facet 李敬文
LAM DIEN NGUYEN VIET
阮越藍田
author LAM DIEN NGUYEN VIET
阮越藍田
spellingShingle LAM DIEN NGUYEN VIET
阮越藍田
The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung
author_sort LAM DIEN NGUYEN VIET
title The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung
title_short The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung
title_full The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung
title_fullStr The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung
title_full_unstemmed The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung
title_sort effects of campus restaurant quality on consumer behavior – the case of s university in kaohsiung
publishDate 2018
url http://ndltd.ncl.edu.tw/handle/26mrk7
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