The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung
碩士 === 樹德科技大學 === 經營管理研究所 === 107 === Nowadays, customer satisfaction plays the important role in the success of the restaurant business. This thesis is aimed to analyze the satisfaction of customers in the S University restaurants, as well as the service offered by the restaurants in order to ident...
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ndltd-TW-107STU054570222019-11-27T05:18:25Z http://ndltd.ncl.edu.tw/handle/26mrk7 The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung LAM DIEN NGUYEN VIET 阮越藍田 碩士 樹德科技大學 經營管理研究所 107 Nowadays, customer satisfaction plays the important role in the success of the restaurant business. This thesis is aimed to analyze the satisfaction of customers in the S University restaurants, as well as the service offered by the restaurants in order to identify which is the most significant factor that influences to the S University student’s perception of a campus restaurant and the relationships between restaurant quality attributes and customer return intention. It will be interesting to do research on this topic in the form of structured interview, quantitative survey and with the target of the case study: Campus restaurant in S University. 李敬文 2018 學位論文 ; thesis 77 en_US |
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碩士 === 樹德科技大學 === 經營管理研究所 === 107 === Nowadays, customer satisfaction plays the important role in the success of the restaurant business. This thesis is aimed to analyze the satisfaction of customers in the S University restaurants, as well as the service offered by the restaurants in order to identify which is the most significant factor that influences to the S University student’s perception of a campus restaurant and the relationships between restaurant quality attributes and customer return intention. It will be interesting to do research on this topic in the form of structured interview, quantitative survey and with the target of the case study: Campus restaurant in S University.
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李敬文 |
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李敬文 LAM DIEN NGUYEN VIET 阮越藍田 |
author |
LAM DIEN NGUYEN VIET 阮越藍田 |
spellingShingle |
LAM DIEN NGUYEN VIET 阮越藍田 The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung |
author_sort |
LAM DIEN NGUYEN VIET |
title |
The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung |
title_short |
The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung |
title_full |
The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung |
title_fullStr |
The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung |
title_full_unstemmed |
The Effects of Campus Restaurant Quality on Consumer Behavior – The Case of S University in Kaohsiung |
title_sort |
effects of campus restaurant quality on consumer behavior – the case of s university in kaohsiung |
publishDate |
2018 |
url |
http://ndltd.ncl.edu.tw/handle/26mrk7 |
work_keys_str_mv |
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