The Influences of Purchase Intention in E-commerce Based on Experiential Marketing-A Case of Organic Fruits and Vegetables
碩士 === 樹德科技大學 === 資訊工程系碩士班 === 107 === Through organic farm experience activities, consumers can increase their understanding of organic agriculture and deepen their trust in organic fruits and vegetables. This study is mainly to explore the impact of organic farm experience activities on consumers&...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w4v2b5 |