The Relationship study between service quality and customer satisfaction for the beauty industry
碩士 === 樹德科技大學 === 金融系碩士班 === 107 === Beauty industry have been grown fast recent years, many personal studio have been set up, therefore customer purchase intention have become important indicator to handle. This research use narrative statistics, regression analysis as statistics core and discuss r...
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2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zrr5dx |
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ndltd-TW-107STU052180202019-11-27T05:18:25Z http://ndltd.ncl.edu.tw/handle/zrr5dx The Relationship study between service quality and customer satisfaction for the beauty industry 服務品質與顧客滿意度關聯性之研究-以美容業為例 MA CHING-YI 馬靜宜 碩士 樹德科技大學 金融系碩士班 107 Beauty industry have been grown fast recent years, many personal studio have been set up, therefore customer purchase intention have become important indicator to handle. This research use narrative statistics, regression analysis as statistics core and discuss relationship between「Service quality」、「Satisfaction」and influences to customer’s behavior, analysis result from questionnaire to find out potential customer and realize service quality and satisfaction effect their feeling with beauty industry, result from research :1.「Service quality」 have positive influence to purchase intention. 2.「Satisfaction」 have positive influence to purchase intention. 李勝榮 2019 學位論文 ; thesis 73 zh-TW |
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NDLTD |
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zh-TW |
| format |
Others
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| sources |
NDLTD |
| description |
碩士 === 樹德科技大學 === 金融系碩士班 === 107 === Beauty industry have been grown fast recent years, many personal studio have been set up, therefore customer purchase intention have become important indicator to handle. This research use narrative statistics, regression analysis as statistics core and discuss relationship between「Service quality」、「Satisfaction」and influences to customer’s behavior, analysis result from questionnaire to find out potential customer and realize service quality and satisfaction effect their feeling with beauty industry, result from research :1.「Service quality」 have positive influence to purchase intention. 2.「Satisfaction」 have positive influence to purchase intention.
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| author2 |
李勝榮 |
| author_facet |
李勝榮 MA CHING-YI 馬靜宜 |
| author |
MA CHING-YI 馬靜宜 |
| spellingShingle |
MA CHING-YI 馬靜宜 The Relationship study between service quality and customer satisfaction for the beauty industry |
| author_sort |
MA CHING-YI |
| title |
The Relationship study between service quality and customer satisfaction for the beauty industry |
| title_short |
The Relationship study between service quality and customer satisfaction for the beauty industry |
| title_full |
The Relationship study between service quality and customer satisfaction for the beauty industry |
| title_fullStr |
The Relationship study between service quality and customer satisfaction for the beauty industry |
| title_full_unstemmed |
The Relationship study between service quality and customer satisfaction for the beauty industry |
| title_sort |
relationship study between service quality and customer satisfaction for the beauty industry |
| publishDate |
2019 |
| url |
http://ndltd.ncl.edu.tw/handle/zrr5dx |
| work_keys_str_mv |
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