The Relationship study between service quality and customer satisfaction for the beauty industry
碩士 === 樹德科技大學 === 金融系碩士班 === 107 === Beauty industry have been grown fast recent years, many personal studio have been set up, therefore customer purchase intention have become important indicator to handle. This research use narrative statistics, regression analysis as statistics core and discuss r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/zrr5dx |
| Summary: | 碩士 === 樹德科技大學 === 金融系碩士班 === 107 === Beauty industry have been grown fast recent years, many personal studio have been set up, therefore customer purchase intention have become important indicator to handle. This research use narrative statistics, regression analysis as statistics core and discuss relationship between「Service quality」、「Satisfaction」and influences to customer’s behavior, analysis result from questionnaire to find out potential customer and realize service quality and satisfaction effect their feeling with beauty industry, result from research :1.「Service quality」 have positive influence to purchase intention. 2.「Satisfaction」 have positive influence to purchase intention.
|
|---|