| Summary: | 碩士 === 聖約翰科技大學 === 工業工程與管理系碩士班 === 107 === The home audio industry has been developed for more than 60 years. Actually, it is a sunset industry. In current environment, audio product promotion is weak due to tough economic climate and diversified competition. Many manufacturers face bankruptcy and the market is gradually shrinking. Therefore, sustainable business strategy is the great challenge of the audio industry. The research aims to analyze the current crisis and risks of the home audio market in Taiwan. Meanwhile, it tries to find an optimal competitive strategy to solve the difficulties.
Accordingly, this project uses a SWOT Analysis as a research approach to create constructive goals. Furthermore, Analytic Hierarchy Process and Scoring Model are used in the questionnaire to analyze and assess complex strategies. Finally, the research offers an appropriate strategy to influence of home audio system choice based on the research findings. It also provides practical recommendations for future home audio marketing research as a reference.
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