The Re-attacking of Soft Power: A Study of the Expansion of Post-Korean Wave

• Main Authors: TAM, AN-CHEN, 談安宸
• Other Authors: HSIA, CHUN-HSIANG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/a89pun

碩士 === 世新大學 === 口語傳播學研究所 === 107 === "Post-Korean wave" is a new term in the discussion of Korean pop culture (K-Pop) in recent years. It embodies the concept of "de-differentiation" in postmodernism. It shows the tendency of the K-Pop that gradually merge with different cultural elements from other countries in the global market, and remove the territoriality to make it easier to integrate into foreign markets. In the process of the spread of the Korean Wave, not only did Korean cultures be successfully brought to different countries, but also many countries copied and imitated Korean cultural products. While other countries produce dramas, TV programs, and idol groups based on the production patterns of Korean cultural industries, the ideology and power structures behind Korean culture are unconsciously copied. Broadly speaking, the pop culture industry is not only the economic lifeline of Korea, but also an important "soft power" in the strategic layout. Its concrete manifestation is the formation of Korean style in the global market. This study will explain and analyze the popular idol culture in Korea and China, as well as related film and television works. The conclusion points out that the pop culture industry in Asia is becoming assimilated to form a broader " pan-Asian popular culture " to compete with the European and American cultural systems.