| Summary: | 碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 107 === Abstract
This thesis uses the "content analysis method" to analyze the 183 films uploaded by the Ministry of Defense spokesperson and 2018, analyzes the relationship between the composition, content, audience response and number of views, and understands the impact of the film. What are the factors of the rate, thereby improving the quality and marketing effectiveness of the image of the National Army.。
The correlation between form and number of views found that: (1) the length of the film does not affect the click rate; (2) the composition of the thumbnail does not affect the number of views; (3) the narrative technique does not affect the number of views; (4) The number of shooting methods will directly affect the number of views. The more movies, the higher the number of views; (5), the number of marks does not affect the click rate; (6), the number of words does not affect the click rate.
The correlation between content and views found that: (1) the core theme will not affect the number of views; (2) the number of services will not affect the number of views; (3) the number of weapons and equipment will not affect the number of views; (4) The film style will affect the click rate. Among them, the "honor" style of the film, the number of views is obviously high; (5), the object of appeal does not affect the number of views, although the object of appeal is mainly the general public, but still no number of views Direct relationship; (6), whether or not there is no narration will not affect the number of views; (7), the type of music does not affect the number of views, whether it is a song type or pure soundtrack, are not directly related to the number of views.
After research, it is found that the influence of content and form on the number of views can be summarized by the formula "Using empty shots, first-person and other diverse shooting techniques", "film style is based on honor", etc., and a large number of views can be obtained. . Here, we can understand that both the form and the content have related categories that affect the number of views, but it is difficult to compare whether the form affects the number of views or whether the content affects the number of views, but if both are combined, guarantee a certain number of views.
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