An investigation into the integrated marketing communication of industries with regional features – PayEasy's "My Own Farmland" as an example
碩士 === 世新大學 === 觀光學研究所(含碩專班) === 107 === The PayEasy has launched a series of public welfare activities since 2002 to help in the reconstruction of 921 Earthquake-afflicted regions to echo the project “One Township One Year” to care for Taiwan. With the help of the influences from its brand and the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6352vs |