A Study on Affection Between Electronic Sports and Purchase Intention of Relative Merchandise
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 108 === In recent years, the E-Sports industry has been booming. More and more people are paying attention to electric competitions. The largest live platform, Twitch, has nearly 16 million people watching electric competitions every year in Taiwan. Just like we us...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m7qvv2 |