Key Factors Affecting Wine Import Traders’ Performance: A Participant Observation of “P Company” and “L Company”

• Main Authors: WANG, BING-HUANG, 王秉璜
• Other Authors: WU, TONG-SYONG
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/ptp4vz

碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 107 === This empirical study of participant observation investigated key factors that will affect small business performance by data from two wine import traders. The findings confirmed the two golden rules for small business: 1. Success is upon the managers' personal traits, including: --Hand-on management style --Communication skills --Professional experience 2. The sales management comes first, including: developing new product, new business, and new planning. This study also examined the domain knowledge of wine import industry and concluded the strategies how to select potential popular wines. The researcher employed a specific methodology of “Management Behavioral Research Lab” that all measurements were based on real annual financial statements. Comparing to most current literature was based on questionnaires, this study may provide more practical suggestions for wine import traders and support the generalized framework of small business success.