| Summary: | 碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 107 === This study explores the main research scope of 7-11 super-business and family super-business as consumer collection activities, the impact of each full-point set and promotion activities on consumer buying habits, and analyzes the differences and related situations. Using the three aspects of "purchase habit scale", "promotional activity scale" and "point motivation scale", we will search the relevant literature and consider the relevant scales of domestic and foreign scholars to implement questionnaire design and use random sampling method. Questionnaire surveys were conducted for the majority of consumers, and 400 valid questionnaires were collected. The survey data were divided into narrative statistical analysis, independent sample t-test, single-factor variance analysis, Pearson product difference correlation and regression analysis for statistical analysis. According to the research results, the empirical conclusions and recommendations are as follows:
Consumers have a positive and significant impact on the "convenience store promotion activities on consumer incentives", "convenience store promotion activities on purchase habits" and "convenience store collection motivations on purchase habits"; Personal background variables have a significant difference between the variables.
In summary, the point gift is the biggest incentive to participate in the group activities. When the consumers attitude toward the group activity is positive, the purchase intention will also increase; on the contrary, when the purchase intention is negative, the consumers willingness to participate will be reduced. Gift-attractive promotions can easily create a topic among young people, and changing the behavior of the collection, indicating that important others are also one of the reasons that affect consumers’ participation in the event.
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