The Impact of Convenience Store Promotions and Consumer Reward Points Collecting Intentions on Purchasing Habits
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 107 === This study explores the main research scope of 7-11 super-business and family super-business as consumer collection activities, the impact of each full-point set and promotion activities on consumer buying habits, and analyzes the differences and related si...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/v7hw7p |