The Technical Report of Operation of the Study Abroad Consulting：A Case Study of A Study Abroad Consulting

• Main Authors: HO, PO-HAN, 何柏翰
• Other Authors: QIU, SHU-HUA
• Format: Others
• Language: zh-TW
• Published: 2019
• Online Access: http://ndltd.ncl.edu.tw/handle/sgtheb

碩士 === 世新大學 === 企業管理研究所(含碩專班) === 107 === In recent years, studying in Europe and the United States is the goal pursued by students in Asia. Under this trend, the industry of study abroad consultants has been extended to assist customers in completing the relevant procedures for applying for schools, focusing on the counseling and production of documents. Increase the success rate of the application. In this environment, A Study Abroad Consulting Co., Ltd. has been operating with transparent customized services and high reputation. The main service of A Study Abroad Consultant Company is to assist customers in applying for the admission qualification of Dr. Master of the United States. The business is mainly based on document counseling, retouching and translation. Through O2O, we can guide potential consumers to understand the company's services and value, regardless of national boundaries and time, and then introduce offline consulting and purchase service plans and implementation. Marketing promotion is to use the official website, social media, communication software and other means to convey different information to attract consumers to understand, and establish customer relationship management online, offline and service, maintain customer trust and loyalty, and effectively improve services. Recommended by word of mouth. This technical report aims to analyze the business model of A study consultants. After analysis, the following two points are proposed for future ventures to be invested in the industry as a reference: 1. Practitioners with professionalism and enthusiasm 2. Operating each A customer relationship.