| Summary: | 碩士 === 國防大學政治作戰學院 === 政治研究所 === 107 === In recent years, the CCP has often used the controversial issue to launch a public opinion offensive against Taiwan. In 2018, it launched more than a dozen public opinion wars against Taiwan. The CCP’s one-sided launch of the ‘M503 route’ in January was not only received a lot of attention from the Chinese social media at the time. The incident happened earlier in 2015, and it is an excellent example for studying the CCP’s war against Taiwan.
This study uses the Internet lyrics of China in 2015 and 2018 as a research sample, collecting 600 online media texts and 87,183 online user messages. The qualitative research method is the main one, supplemented by the quantitative research method, with a big data perspective. This paper analyzes the impact of the CCPs public opinion war on the trend of Internet public opinion in China during the Xi Jinping period. This paper uses Las Vegass five-W political communication model as the research basis, and discusses the effect of online media on the double-level issues of Internet users in China.
The study found, it was found that when Opview was used to examine the issue of online media reproduction, the ‘sound volume’ and ‘life cycle’ between media would have an impact on each other and have a cross-media issue setting effect. Secondly, the ‘voice volume’ and "life cycle" of online media have the effect of setting the first level of issues for Chinese Internet users. Finally, using Coopers Chinese independent corpus analysis tool to conduct in-depth exploration of the Internet lyrics text, it is found that the "cognition" of the network media to reproduce the issue has a second-level issue setting effect for Chinese Internet users.
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