Predicting Customer Lifetime Value With Survival Analysis Model
碩士 === 東吳大學 === 巨量資料管理學院碩士學位學程 === 108 === Customer lifetime value is a topic that every company cares about, how much revenue a customer can bring to the company, and how much marketing expenses the company should provide in order to acquire new customers and retain old customers. Understanding the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/565k7k |