The Study on Consumer Webrooming Behaviors
碩士 === 東吳大學 === 資訊管理學系 === 107 === Due to the development of the Internet, how to enhance the motivation for consumer to go to brick-and-mortar stores and attract them to purchase products in store is an important issue to increase the revenue of physical stores. Therefore, based on the transaction...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6vsep6 |